McDonald’s – Big Mac Index

Professor Rainer Raibach (Arnd Schimkat) explains why selling the Big Mac for only one Euro would end the world.

Credits

Client: McDonald’s
Agency: SALT WORKS
Production: fireapple

Producer: Florian Gengnagel
Creative Director: Lothar Hackethal
Director: Daniel Vogelmann
DoP: Kaspar Kaven
Sound: Alex Rubin
1. AC / Data: Otto Spiewok
Make-up Design: Anja Dettweiler
Costume Design: Laura Fries