McDonald’s – Big Mac Index

Professor Rainer Raibach (Arnd Schimkat) explains why selling the Big Mac for only one Euro would end the world.


Client: McDonald’s
Production: fireapple

Producer: Florian Gengnagel
Creative Director: Lothar Hackethal
Director: Daniel Vogelmann
DoP: Kaspar Kaven
Sound: Alex Rubin
Sound Design & Mix: David Wasielewski (Orange Sound)
1. AC / Data: Otto Spiewok
Make-up Design: Anja Dettweiler
Costume Design: Laura Fries

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